Thaum Lub Yim Hli 25, Porsche tus qauv muag zoo tshaj plaws Macan tau ua tiav qhov kev hloov kho zaum kawg ntawm lub tsheb roj, vim tias nyob rau tiam tom ntej ntawm cov qauv, Macan yuav ciaj sia nyob rau hauv daim ntawv ntawm hluav taws xob ntshiab.
Nrog rau qhov kawg ntawm lub tshuab hluav taws xob sab hauv lub sijhawm, cov tsheb ua kis las uas tau tshawb nrhiav qhov txwv ntawm kev ua haujlwm ntawm lub cav kuj tseem tab tom nrhiav rau lub sijhawm tshiab ntawm txoj kev docking. Piv txwv li, Bugatti, uas yav tas los tau muab tso rau hauv lub tuam txhab hluav taws xob supercar Rimac, yuav siv lub tom kawg ntawm qhov zoo tshaj plaws. Kev muaj peev xwm ntawm hluav taws xob supercars paub txog cov khoom lag luam txuas ntxiv hauv lub sijhawm hluav taws xob.
Porsche, uas tau siv cov tsheb sib xyaw ua ke thaum ntxov li 11 xyoo dhau los, tseem tab tom ntsib teeb meem tib yam ntawm txoj kev kom muaj hluav taws xob tag nrho yav tom ntej.
Txawm hais tias lub hom phiaj ntawm kev ua si hauv Stuttgart, lub teb chaws Yelemees tau tso tawm thawj lub tsheb hluav taws xob ua kis las ua si Taycan xyoo tas los, thiab npaj kom ua tiav 80% ntawm kev muag khoom ntawm cov hluav taws xob ntshiab thiab hybrid qauv hauv 2030, nws yog qhov tsis lees paub tias qhov tshwm sim ntawm hluav taws xob kev ua tau zoo. Qhov sib txawv ntawm cov hom nyob rau hauv lub yav dhau los internal combustion engine era yog evened. Hauv cov ntsiab lus no, Porsche ua li cas rau nws lub nroog kev ua haujlwm qub?
Qhov tseem ceeb tshaj, nyob rau hauv txoj kev tshiab no, tus nqi ntawm lub tsheb hom yog ntsiag to deconstructed. Nrog rau kev tsim cov txiaj ntsig tshiab sib txawv los ntawm kev tsav tsheb tsis muaj zog thiab kev sib txuas lus ntse, cov neeg siv kev cia siab rau tus nqi ntawm lub tsheb kuj tau nthuav dav rau kev xav tau kev paub thiab cov kev pabcuam muaj txiaj ntsig ntxiv. Hauv qhov no, Porsche ua li cas txuas ntxiv nws cov khoom lag luam uas twb muaj lawm?
Nyob rau hnub ua ntej ntawm lub community launch ntawm Macan tshiab, tus neeg sau xov xwm xam phaj Detlev von Platen, tus tswv cuab ntawm Porsche lub ntiaj teb cov thawj coj, lub luag haujlwm rau kev muag khoom thiab kev lag luam, thiab Jens Puttfarcken, tus thawj tswj hwm thiab CEO ntawm Porsche Tuam Tshoj. Nws tuaj yeem pom los ntawm lawv cov suab nrov uas Porsche vam tias yuav sib tw nrog lub hauv paus ntawm lub hom. Lub hwj chim tau xa mus rau lub sijhawm hluav taws xob, thiab ua raws li cov qauv ntawm lub sijhawm los hloov kho tus nqi lag luam.
1. Kev txuas ntxiv ntawm cov yam ntxwv ntawm hom
"Tus nqi tseem ceeb tshaj plaws ntawm Porsche yog lub hom." Detlev von Platen hais ncaj ncees.
Tam sim no, cov kev sib tw tseem ceeb ntawm cov khoom siv tsheb tau raug hloov kho raws li lub zog ntawm lub sijhawm ua lag luam xws li Tesla. Qhov kev ua tau zoo ntawm lub tsheb tau ua tiav los ntawm kev siv hluav taws xob, kev tsav tsheb mus rau pem hauv ntej tau coj cov txiaj ntsig sib tw sib txawv, thiab OTA thev naus laus zis thev naus laus zis tau nrawm Lub peev xwm los hloov kho tsheb hloov kho tshiab…Cov kev tshuaj ntsuam xyuas tshiab no tau txhawb cov neeg siv khoom tshiab ' inherent perception ntawm hom nqi.
Tshwj xeeb tshaj yog rau cov kis las lub tsheb hom, kev teeb meem xws li kev siv tshuab thev naus laus zis tau tsim nyob rau hauv lub sijhawm ntawm cov tshuab hluav taws xob sab hauv tau mus txog xoom ntawm tib txoj kab pib hluav taws xob; cov khoom lag luam tshiab tus nqi coj los ntawm cov cuab yeej ntse ntse kuj tseem cuam tshuam rau cov hom tsheb kis las. Cov yam ntxwv tseem ceeb ntawm tus nqi yog diluted.
"Tam sim no nyob rau theem hloov pauv ntawm kev lag luam tsheb, qee lub npe nrov tau poob qis thiab ploj mus vim lawv tsis paub tias yuav muaj kev cuam tshuam li cas, xws li cov neeg siv khoom nyiam, pab pawg neeg siv khoom tshiab, thiab kev sib tw tshiab. "Nyob rau hauv Detlev von Platen txoj kev xav, txhawm rau tiv thaiv qhov kev hloov pauv no hauv ib puag ncig kev sib tw, Porsche yuav tsum hloov mus rau ib puag ncig, hloov pauv hloov pauv, thiab hloov lub hom phiaj tus nqi tshwj xeeb thiab kev sib tw tseem ceeb rau lub sijhawm tshiab. Qhov no kuj tau dhau los ua lub luag haujlwm tseem ceeb rau tag nrho Porsche hom thiab tuam txhab yav tom ntej. Strategic start point.
"Thaum yav dhau los, tib neeg tau siv los txuas ncaj qha rau cov khoom lag luam. Piv txwv li, Porsche cov khoom lag luam iconic tshaj plaws, lub 911. Nws qhov tshwj xeeb tuav, kev ua tau zoo, suab, kev tsav tsheb thiab kev tsim ua kom yooj yim rau cov neeg siv khoom los koom nrog Porsche nrog lwm lub npe. Sib txawv.” Detlev von Platen tau taw qhia, tab sis vim tias kev ua haujlwm siab tau yooj yim dua rau kev ua tiav hauv lub sijhawm ntawm cov tsheb hluav taws xob, cov neeg siv khoom nkag siab thiab txhais cov ntsiab lus ntawm cov khoom kim heev kuj hloov pauv hauv lub sijhawm tshiab. Yog li ntawd, yog tias Porsche xav tswj hwm nws qhov kev sib tw tseem ceeb, nws yuav tsum "Ntawm thiab txuas ntxiv kev tswj hwm" kom ntseeg tau tias "txhua tus neeg txoj kev xav ntawm Porsche hom yeej ib txwm txawv ntawm lwm hom".
Qhov no tau lees paub los ntawm Taycan cov neeg siv tswv yim ib xyoos tom qab nws cov npe. Kev txiav txim los ntawm kev soj ntsuam ntawm cov tswv uas tau xa tuaj txog tam sim no, lub tsheb ua si hluav taws xob ntshiab no tseem tsis txawv txav los ntawm cov yam ntxwv ntawm Porsche. "Peb pom tias nyob rau hauv lub ntiaj teb no, tshwj xeeb tshaj yog nyob rau hauv Tuam Tshoj, Taycan tau lees paub los ntawm cov neeg siv khoom raws li ib tug ntshiab Porsche kev ua si tsheb, uas yog ib qho tseem ceeb heev rau peb." Detlev von Platen tau hais tias, thiab qhov no tau cuam tshuam ntxiv rau hauv qib ntawm kev muag khoom. Nyob rau hauv thawj rau lub hlis ntawm 2021, lub ntim ntim ntawm Porsche Taycan tau pib zoo ib yam li cov ntaub ntawv muag khoom rau tag nrho lub xyoo 2020. Nyob rau hauv Lub Xya hli ntuj ntawm lub xyoo no, Taycan tau los ua tus yeej kev muag khoom ntawm tag nrho cov hluav taws xob qauv ntawm cov khoom kim heev hom. tus nqi ntau tshaj 500,000 yuan hauv Suav teb.
Tam sim no, kev hloov pauv ntawm lub tshuab hluav taws xob hauv hluav taws xob mus rau hluav taws xob yog irreversible. Raws li Detlev von Platen, Porsche txoj haujlwm tseem ceeb tshaj plaws yog hloov pauv lub hom phiaj tseem ceeb, kev ua kis las tsheb, thiab kev ntseeg siab rau pej xeem thiab kev lees paub ntau dua 70 xyoo rau cov qauv tom ntej. Ntawm tus qauv.
2. Extension ntawm hom nqi
Ntxiv nrog rau kev xa khoom ntawm cov khoom tseem ceeb, Porsche tseem tab tom ua raws li cov neeg siv khoom xav tau rau cov neeg siv kev hloov kho tshiab hauv lub sijhawm tshiab thiab txuas ntxiv Porsche tus nqi hom. "Raws li lub hom lag luam uas tuaj yeem tswj hwm kev sib txuas ntawm kev xav thiab kev sib txuas siab nrog cov neeg siv khoom thiab cov tswv tsheb, Porsche tsis tsuas yog xa cov khoom lag luam xwb, tab sis kuj xa cov kev paub dawb huv thiab kev xav nyob ib puag ncig lub tsheb Porsche tag nrho, suav nrog Porsche zej zog kab lis kev cai thiab lwm yam. ” Detlev von Platen Express.
Nws tau tshaj tawm tias xyoo 2018, Porsche tau teeb tsa Porsche Experience Center hauv Shanghai, uas tso cai rau cov neeg siv nkag mus rau Porsche lub tsheb kis las thiab kev sib tw kab lis kev cai, thiab muab txoj hauv kev yooj yim dua rau cov neeg siv kom paub txog cov yam ntxwv ntawm Porsche hom. Tsis tas li ntawd, thaum ntxov xyoo 2003, Porsche kuj tau tshaj tawm Asian Porsche Carrera Cup thiab Tuam Tshoj Porsche Sports Cup, tso cai rau ntau tus neeg nyiam tsheb sib tw hauv Suav teb thiab cov neeg nyiam sib tw kom muaj kev sib tw tsheb.
"Tsis ntev dhau los, peb kuj tau tsim Porsche Asia Pacific Racing Trading Co., Ltd. los muab kev sib tw cov neeg siv khoom yooj yim dua hauv kev yuav tsheb. Piv txwv li, cov neeg siv khoom tuaj yeem ncaj qha yuav Porsche cov tsheb sib tw thiab cov kev pabcuam cuam tshuam los ntawm RMB. " Jens Puttfarcken tau hais rau cov neeg sau xov xwm, "Nyob rau hauv lub neej yav tom ntej, Porsche Nws yuav muab cov neeg siv nrog ntau txoj hauv kev, nce peev thiab kov cov ntsiab lus, kom cov tswv tsheb hauv Suav teb thiab cov neeg siv khoom muaj sijhawm ntau los txaus siab rau Porsche hom.
Ob peb hnub dhau los, Porsche Tuam Tshoj kuj tau hloov kho nws cov qauv tsim. Lub tuam tsev tswj hwm cov neeg siv khoom tau hloov kho tshiab yuav tsom mus rau kev tshawb fawb cov neeg siv khoom thiab sau cov lus tawm tswv yim los ntawm cov kev paub dhau los no los txhim kho. Qhov no tau dhau los ua ib feem tseem ceeb ntawm Porsche lub npe txuas ntxiv. "Tsis tas li ntawd xwb, yav tom ntej, peb cia siab tias txhua qhov kev pabcuam tuaj yeem ua tiav nrog digitalization los tsim kom muaj kev paub ntau tshaj plaws ntawm hom lag luam." Jens Puttfarken tau hais.
3. Tuam Tshoj R & D ceg
Porsche qhov kev hloov pauv ntawm cov nqi lag luam tsis yog tsuas yog cuam tshuam hauv kev tsiv teb tsaws ntawm cov khoom tseem ceeb thiab kev hloov tshiab ntawm tag nrho cov txheej txheem cov neeg siv kev paub, tab sis kuj nyob rau hauv kev tsim kho tshiab ntawm kev siv technology tshiab. Tam sim no, lub ntiaj teb tab tom hloov pauv digital. Txhawm rau kom ntseeg tau tias cov khoom lag luam tuaj yeem ua raws li qhov kev hloov pauv no, Porsche tau txiav txim siab los teeb tsa kev tshawb fawb thiab kev loj hlob hauv Suav teb xyoo tom ntej. Thaum tuav thiab kwv yees cov kev xav tau ntawm cov neeg siv khoom hauv Suav teb, nws yuav siv Suav lag luam hauv kev sib txuas ntse, kev tsav tsheb, thiab digitalization. Kawm paub qhov zoo ntawm qhov nrov ntawm kev siv thev naus laus zis thev naus laus zis, tawm tswv yim rau Porsche Ntiaj Teb, thiab txhawb nqa nws tus kheej thev naus laus zis tshiab.
"Lub lag luam Suav ua lub ntiaj teb no nyob rau hauv cov nqe lus ntawm innovation, tshwj xeeb tshaj yog nyob rau hauv cov cheeb tsam xws li autonomous tsav tsheb, unmanned tsav tsheb, thiab ntse connectivity." Detlev von Platen tau hais tias txhawm rau kom tau los ze zog rau kev ua lag luam thiab cov neeg siv khoom nrog lub zeem muag tshiab, Porsche txiav txim siab los ua qhov kev tshawb fawb tob. Tuam Tshoj txoj kev txhim kho thev naus laus zis tseem ceeb thiab cov lus qhia, tshwj xeeb tshaj yog nyob rau hauv cov cheeb tsam uas cov neeg siv khoom hauv Suav teb nyiam feem ntau, xws li digitalization thiab kev sib txuas ntse, thiab xa tawm Tuam Tshoj cov thev naus laus zis tshiab los pab Porsche txoj kev loj hlob hauv lwm lub khw.
Nws tau tshaj tawm tias Porsche's R & D ceg hauv Suav teb yuav txuas ncaj qha nrog Weissach R&D chaw thiab R&D hauv lwm thaj chaw, thiab yuav koom ua ke Porsche Engineering Technology R&D (Shanghai) Co., Ltd. thiab Porsche (Shanghai) Digital Technology Co., Ltd. . los ntawm ntau yam R&D Kev sib koom tes ntawm pab pawg yuav pab peb nkag siab thiab ua tau raws li cov kev xav tau ntawm Suav lag luam sai dua.
"Txhua yam, peb ib txwm muaj kev cia siab txog kev hloov pauv thiab kev loj hlob. Peb ntseeg tias qhov no yuav txhawb kom peb txuas ntxiv txhim kho tus nqi ntawm Porsche hom yav tom ntej. " Detlev von Platen hais tias
Post lub sij hawm: Sep-06-2021